Thursday, August 4, 2011

Drippler sends updates of gadgets you expensive (but Hijacks content)

Robin Wauters is currently staff writer for TechCrunch and lead editor of Virtualization.com. In addition to its activities, professional blogging, he is an entrepreneur, the organizer of the event, from time to time the Council consultant and an angel investor, but the most important champion of the full launch. He lives and works in Belgium, a small country in Europe. He can often be found work from their home or ... ? Read More

drippler

I approached launch, which today is Drippler, a service that allows people to get the custom updates (think news, tips, and more) about gadgets, they own and love or want to own and love.

I liked the idea first, even if it sounded a lot like the original premise gdgt (coverage our launch) before they – wait for it – mixing.

Drippler mostly free website/mobile applications, which provides consumers with personalized updates on consumer electronics, from smartphones to ereaders and game consoles.

Their goal is to become the central hub for fans of gadgets and cravers find news, rumors, tips and tricks, technical support, apps, accessories, and whatnot.

The company raised $ 250000 in seed funding from investors like Reuven Agassi (founder of top-tier, acquired by SAP), Yanka Kupala Margalit (founder of Aladdin Knowledge Systems) and David Assia (founder of Magic Software enterprises).

But here's the thing. Drippler takes content from sources like tech blogs and gadget review site and attempts to hijack the conversation on their own Web site. Link to the source, but not to mention, the source name nor its logo or the name of the author.

In my opinion this is not any better than all these auto rebloggers are just setting up us tech bloggers need to be addressed.

Drippler co-founder and CEO of Matan Talmi sees things differently. He claims:

We think it's like another layer between users and content that collects relevant content, thus allowing more traffic and exposure sources and value to users. We always link to the source and actually get a lot of requests from sites to add them as a source, and we only use the merged content, so the sources always have control on how much content is used. Sort of like Google News only specialize in gadgets.

Except in sites like Google News and Techmeme are aggregators and get out of their way to attribute content to publish or author. Drippler instead of attempting to hijack the conversation, allowing users to post comments, favorite and share articles, as if their content.

In short, I like the idea for the service, but does not agree with the way they are going about it.

Thoughts?


View the original article here

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