Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
Exploding Facebook advertising, ad spend on the net, is expected to hit $ 4 billion in 2011. Obvious brands and companies are flocking to Facebook for users. And startups like GraphEffect try to help advertisers work more highly targeted advertisements on the network. Today, the GraphEffect, which is supported by founder collective, Lerer ventures and others, runs his intellectual system of the public.
GraphEffect in the platform allows advertisers to target Facebook ads using behavioral characteristics which are not explicit on the platform. Thus the company mine, performance data and allows companies to hyper target users in such a way that Facebook offers through its advertising platform. For example, based on likes and interests of GraphEffect you can define the type of user who will be the virtual currency and target users.
The key to the GraphEffect us that he identifies certain characteristics of Facebook users, including likes, interests and demographics and generates names start "model lookalike." Brands can then assign "lookalikes", based on these data.
Co-founder James Borow tells me the mechanics of GraphEffect is similar in theory to Pandora decides to perform the same song on his platform of intelligent music. He explains that Pandora is not 100% sure that you can track, similar to the chosen one, but is it because the likelihood that you will enjoy the song is strong. GraphEffect uses the user data model at Facebook and orientation.
GraphEffect actually build on Facebook marketing platform APIs and in private beta in the past year has helped brands like American Express, live nation, GE, Microsoft, Clinique and other, optimizing your media spend to convert the types of users who buy and interact with their products and services.
GraphEffect also announced that it has added four digital media and ad managers of its Advisory Board. Brandon Berger, Bob Dees Hershberg, Peter Knox and Dave GraphEffect and joined the Advisory Board will provide strategic counsel and guidance to the Executive Team GraphEffect.
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