Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
In April, LinkedIn started new custom plug-ins, which are functions of the professional social network that can be configured and deployed to the Web sites with minimal effort. LinkedIn plug-ins with the Add Member profiles, information about the company and the share button on the LinkedIn website. Today, LinkedIn is rolling a large plugin for companies — used with LinkedIn.
New plug-in (initial information about the functions were originally identified by GigaOm in early June), puts the button "apply to LinkedIn for any Web site. You can customize the appearance of the module "apply with LinkedIn" feel part of a specific branding. And companies can manage routing view e-mail applications or Web applications for use at work. The plugin can also integrate with applicant tracking systems and only includes a small piece of code to embed on your site.
Some of the first companies to apply button with LinkedIn "debut on their company websites include Netflix, TripIt and Photobucket. LinkedIn said thousands of companies will be rolling out the Apply button with LinkedIn.
In terms of a job applicant, you will see the job description and company and clicking on the button "Apply with LinkedIn", you can view and update your profile in real time. After installation, LinkedIn will also show you your professional relationships that work in the company, in case you want to reach out to these people. You can send a note, these compounds from the module.
If you do not know anybody in the company, LinkedIn will show you links that can introduce you to someone out there (LinkedIn said that on its network referrals are the top source of external hires to the company).
Finally LinkedIn writes all material "apply with LinkedIn tab saving jobs" so you have a record of all jobs, which you've applied, even from the LinkedIn website.
Taking into account how often you use LinkedIn applications, research and networking this plugin provides real value for companies and job seekers. And the ability to add personal data applications (i.e., links that work in the company you are interested in developing) is obvious.
LinkedIn share plugin seeing impressive results, and the exploding traffic on the network after its IPO in May.
Company ramping up, and advertising the debut of the new social advertising formats that use the actions of Member States on the site to serve more targeted advertising. Taking into account both the Facebook chasing money from social advertising it makes sense for LinkedIn to increase revenue from this channel.
It is unclear if the apply tool with LinkedIn "will have any financial benefits for the social network.
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