Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
Radian6, which was acquired by Salesforce 326 million dollars earlier this year, has offered some of the world's largest brands, Web social media monitoring platform. However, the company has not offered a mobile component clients monitor brands to go far. Today, Salesforce Radian6 announces its first mobile presence with new application iOS.
Radian6 helps clients like Dell, GE, Kodak and UPS to monitor, analyze, and participate in the "hundreds of millions of" conversations in social media. User interface is similar to the Radian6 Web platform, and agencies and marketers can now control the overall volume, share of conversation, geographical distribution and more data from your application on social media sites like Facebook and Twitter. You can filter, the keyword, type, date range, and more to view conversations.
You can also create a custom listening "stacked" based on certain topics, lists, user assignment, and mood. Managers can actually post classification and assign tasks to staff from the application. And users are able to respond to Tweets, posts, threads or blog comments straight from your application.
The application itself is free for users of Radian6. It is actually surprising that Radian6 not iPhone app considering that a large part of social media monitoring for brands takes place in real-time and mobile applications helps marketers keep track of conversations on the go. The company claims that the Android application is on the product roadmap. "
It should be interesting to see how Salesforce integrates with own products like Radian6 chatter. In the past, told CRM giant ' combination will create a bridge between public conversations and chatter "and" raise the Salesforce's sales and service cloud products with social intelligence that can respond to clients. Developers based on Force.com will also have the opportunity to unleash the power of Radian6, implementing everything that they build the social web. "
Radian6 helps companies to listen to what people are saying about them online and to participate in those conversations into the social network. From the blogs and comments to the media, tips, forums ...
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