Twitter founder Heello launches as a simple Twitter clone

Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More

In August we reported that Noah Everett, founder of the Exchange site, Twitter, Twitter photos has launched a new site called Heello. The site is not yet open to the public, but a year later, it looks like curtains was finally drawn to Heello.

At first glance it seems a lot like Twitter. You create a user name, which is @ username, and you can communicate with Twitter and Facebook. You share what you are doing on the site with the commands, which is an update to 140 characters, where you can attach video, photos and/or your location.

One noticeable difference in Heello is that it offers continuous, Auto updating stream of updates, so you don't have to press refresh for more teams to come to the media is displayed in the stream. Users @ reply you can, as if they are on Twitter. If you want to retweet ping, you can echo it. You can also send personal messages to both the individual and group members.

Strange Heello is that it does not seem really original in addition to a continuous stream of updates, which actually gets annoying. Heello and certainly is not the first company to try to replicate Twitter (Yahoo Meme, Identica and Ekko also play in this space).

Last year, when we asked what Everett Heello will focus on, he told us that this will help people communicate better ad offer internal tools and systems for enterprises, including support tools/resources customer and technology platform. This version is different from this Heello paintings.

Of course Everett may just going after Twitter after the company recently released its own TwitPic competitor. It is no secret that TwitPic was completely blindsided on Twitter go into their territory. Then Everett was noticeably annoyed by Twitter. So maybe there are some revenge in this campaign?

And there is nothing wrong with throwing a little competition Twitter way, but it's surprising that there is not much creativity in Heello.

It is also hard to imagine that Twitter users will feel obligated to start using Heello due to links between Everett.

This is just one big F Heello-do you Twitter?

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