Eric Schonfeld is currently working on TechCrunch as co-author. He joined in 2007 and based in New York. Schonfeld oversees the editorial content of the site, selects and edits guest posts, conference program helps Disrupt and CrunchUps, produces some TCTV shows and daily wrote in a blog post. He is also the father of three. ? Read More
This simple act of e-commerce: consumers have more feedback on the product, more sales. "Review of the numbers go up, go up, and SEO traffic goes up," said Kathy Halligan, Senior Vice President of sales and marketing for PowerReviews (and former CMO Walmart.com). PowerReviews powers of 23 million 5500 reviews sites, including Staples.com, Gap.com, ToysRUs.com and eFaucets and adds about 1 million surveys per month. But all these reviews siloed at each site. PowerReviews today makes it possible for the brand sites to syndicate their feedback for e-commerce websites for those same products through new product called BrandShare.
Consumers often go on brand sites for research and feedback there, but most sites brand does not actually sell their own products. PowerReviews already have products through its network of 35 million products. It will now any feedback, whether they were written in their software, competitor, or a home-grown review and brands to syndicate your existing customers, PowerReviews.
For products that do not have any reviews on the site of the seller is a way to fill these pages with reviews. Halligan said that the transition from zero reviews one review with 4.2 stars or better improves conversion rates (sales) at 20 per cent. And although it takes 7-10 surveys to obtain stable star rating, while reviews of the latest helps with search engine optimization. Getting people directly to the product page by searching through an outsized impact review for indexed to sales conversions.
Social exchange also helps. People can share their PowerReviews on Facebook. And each share is worth $ 15.72 additional sales.
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