Social marketing company SocialTwist, today announced that it has reached 100 000 Web sites, including those operated by the major brands as ConAgra Foods, P & G, Sara Lee, Barnes Noble &, Jamba Juice, Intel, and others. Sites use SocialTwist enterprise platform to identify and develop their audience, including major brand influencers. Over the past 12 months, more than 4.8 million consumers involved with SocialTwist's tell a friend "feature, which encourages social exchange through Facebook, Twitter, email and Instant Messaging.
SocialTwist has just appointed former Googler Sanjeev Agrawal, who once was head of the Google product marketing as the company President. While there, his aim will be to help the SocialTwist navigation your way through its next period of growth.
Prior to joining SocialTwist Agrawal was VP products at TellMe, acquired by Microsoft Corporation and CEO of Aloqa, bought Motorla. He said that call SocialTwist is a flexible platform that is more effective than search for brands participating – at least in terms of profitability.
Show us the money: background papers and click Thrus
We asked for some examples of this claim, SocialTwist, and she reported that its own statistics showed 66% click thru average friend referrals, and more than 50% redemption rate proposal, compared to the typical digital click thru coupon only 18%.
In particular when Sara Lee ran social couponing campaigns, he saw more than 65 000 visitors per month, most of whom were friend referrals. More than 64% chose to friends in exchange for $ 2.50 coupon 30% chose a $ 1 coupon and 5% took $ 0.50 coupon. 71% of these were processed by electronic mail, 27% after Facebook and just a paltry 1% through Twitter – incidentally, the same as MySpace. However, in terms of actual click-thrus, Twitter is not better-29.3% 40.7% 29.3% for Facebook and e-mail.
ConAgra Foods also ran campaign recently, which received 16 200 participants over 6 weeks, 29.613 referrals and click thru rate was 43%. In this case, the top was the direction of the pipe, but top email click thru Canal was Twitter.
In other campaigns baby product created 300 000 downloads in 6 weeks, photo contest got 800 000 registrations in 30 days and $ 1 coupon with a chain of fast food accounted for 10% of traffic on the Web site of the company during the promotional period.
Results like this are what push SocialTwist to the next stage: scaling companies. To date, most social marketing is still in the pilot phase, "says the company, now he can become a key part of the marketing budgets of other channels.
SocialTwist tell a friend-a set of products provide complete solutions that power links to create the highly successful social media campaigns. Marketers can use this powerful Tell-a-friend (TAF).
Read MoreSanjeev Agrawal, VP product management for Motorola in the cloud services platform. He joined Motorola through their acquisition of Aloqa, where he was Director from 2008 to 2010. Before Aloqa.
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