Leena Rao is currently working as a writer for TechCrunch. She recently finished graduate school of the Medill School of journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007 she helped lead efforts for advocacy and community relationships Congressman Carloyn Maloney in New York. She graduated from Columbia University in 2003 where it was ... ? Read More
Social commerce network Lockerz opens it up to the site for non-members. As you probably know, with the support of Kleiner Perkins Lockerz just raised another $ 36 million from Live Nation, Dag ventures, Kleiner and freedom of the media; revolves around the idea that influencers in social networks can become supporters of brand and content and affect the behavior of their friends.
Lockerz is primarily targeted at men and women ages 13-30 and trying to create a community of fashion and tastemakers who love to shop, play and connect on the Internet. Users can earn points and discounts on brands, sharing content on the site. The company wants to be the primary go-to trade for teens and young adults.
Now for the first time, Lockerz is open to non-members for exploration (users previously had to create a profile for the site). Visitors can check out the section "dealz", which includes thousands of daily special offers on everything from fashion brand, restaurant and sports events.
Clients continue to join Lockerz to earn virtual currency PTZ network, which can be redeemed for shopping discounts. Lockerz members earning PTZ almost everything they do on the site, including login, upload photos, watch videos and buy goods.
Lockerz said he has witnessed 45 million unique monthly visitors (Google Analytics), while comScore reported 13.5 million unique monthly visitors worldwide in June. However, all reports data from the perspective of visitors grows Lockerz.
Opening of the site is certainly a way to increase traffic. The company also received a photo sharing app Plixi as a way to enlarge photo sharing on the platform back in January. Lockerz also recently bought a social platform for the exchange of AddToAny last month.
In addition to the opening of the site, Lockerz homepage also went through a redesign, and the company announced a partnership with EMI Music, in which the video recording artists from the record label are available at Lockerz. Any user can view the video, but only members will earn the DOME for viewing. In view of the fact that live nation has just joined the Lockerz as an investor, it should be interesting to see if the network you can build traction around sharing music (and possibly replace MySpace in this category?).
Lockerz is a social business, whose mission for men and women aged 13-30, build a community of more than 19 million members.
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