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Turntable.FM is so hot right now. In fact when it comes to tweets, synchronous social music platform can even be more Klout than Pandora or Spotify. With the growing popularity of gramophone records, it is quite natural that the video curation platforms will be ready to take a cue from the site by dance music and bring the disco video.
Two weeks ago, we reviewed starts cold, which is almost a direct analogue of the concept Turntable.fm for video, except that in the case of the chill, there's "Salons" as opposed to a DJ turntable rooms. Stretch, I know. Of course when it comes to social video experience, there is Socialcam and Google + that allows you to watch videos with your friends online, but there are a lot more potential here for interactivity, as shown on the turntables.
ShortForm, a year and half old start running help video fanatics create personalized channels of Web video content also recently adopted the synchronous, social video experience, as he recently started his Live video of participants of integration, which allows video jockeys for broadcasting video content to a live audience.
When we first told ShortForm back in March, running only crossed the million visitors milestone and continues as ShortForm Director Nader Ghaffari told me that in July alone, run attracted 1 million unique visitors.
This is a key leg up for ShortForm entering hot space, its new feature video party was built on the basis of thousands already curated video feeds from sources such as YouTube, Vimeo and almost every other video platforms out there.
As ShortForm had already begun to make it easy for their VJs mix video with these platforms in their own personalized channels, broadcast back-to-back format as the TV viewing experience. Thus ShortForm VJs can play their own curated video channels for their audience or choose from thousands of other VJ channels from the Channel Guide to run.
Of course, until now, the launch VJs were viewing video content asynchronously, but with the beginning of the video, ShortFormers can now view curated video content simultaneously with hundreds of other friends and communicate with other visitors, while they watch, both turntables.
The neat thing about ShortForm in approach is spotlights profile photos of all viewers in live video party lead in this additional level of social interactivity between spectators and VJs. of course when it comes to playing what video, VJ host controls the party and shown. However, the host may, at any point transfer "deleted", so to speak, any spectator, making it the viewer in a new VJ. If the original node is not like what they see, they can always snatch the remote back from violator VJ and regain control over play what cat video.
"Big vision I see here," Ghaffari said: "this is the first wave of stars in the online video content creators. Now with so much content is produced daily, it is possible to create a new generation of stars. These stars are VJs, anyone can curate this content in feeds that tell amazing stories and share these links with friends and spectators around the world. Live video of the parties to give these VJs social and interactive way to tell their stories. "
Live video Party really have the potential to be exciting and interesting experiences, especially via live chat, as viewers can discuss in real time what they see or take-off and start their own party. The fact that users are able to pass the baton around too and give power VJing to other users, goes a long way to building a truly interactive video platform.
To give readers a taste of the TC party video experience, ShortForm created custom instalment focuses on the TechCrunch brand experience, in this case specifically Chris Dickson "founder stories." Viewers can join each other, as well as ShortForm staff to watch an interview with concurrent flow Dixon. Of course the host usually can take remote control for other spectators, but in this case, this is the founder of the history, all the time. This is a good example of how you will be able to customize their pages and their video experience to grab the eye views and maybe even $ VJs, brands, etc.
Check stories founder party here.
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